Name: 4N SOFTWARE SOLUTIONS - DIGITAL MARKETING COURSE IN CHENNAI | BEST DIGITAL MARKETING (SEO,SEM,SMO,SMM,PPC) TRAINING INSTITUTE IN CHENNAI|DIGITAL MARKETING ONLINE TRAINING IN CHENNAI| SEO COURSE IN CHENNAI| PPC COURSE IN CHENNAI | SEARCH ENGINE OPTIMIZATION COURSE IN CHENNAI |GOOGLE ADS TRAINING INSTITUTE | BEST DIGITAL MARKETING INSTITUTE IN CHENNAI | DIGITAL MARKETING CLASSES IN CHENNAI| SEO ONLINE COURSE IN CHENNAI | BEST DIGITAL MARKETING CLASSES| BEST CERTIFIED COURSE WITH PLACEMENT
Address: Door No 139, Arcot Road, Flat No 4, III floor, Panna Plaza, Chennai, Tamil Nadu 600024, Chennai, 600024, IN
Telephone: +91 98403 51492
Price range: 6,000 - 60,000

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Online Courses by Certified Experts

Online Course will make you become a certified Expert. Get Hands-On Knowledge with Real Time Projects from this Online Training Courses. We are rated as Best Online Training Course Provider from mylapore and all over India with Placement guidance. Enroll Now for Online Courses and 100% Job Guarantee training institute

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Syllabus of Digital Marketing Training Course

Module 1: BASICS of DIGITAL MARKETING

Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation

Module 2: ANALYSIS AND KEYWORD RESEARCH

Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project

Module 3: SEARCH ENGINE OPTIMIZATION (SEO)

Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding the SERP
Google Processing
Indexing
Crawling

Module 4: ON-PAGE OPTIMIZATION

Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow And Do-Follow
Creating XML Sitemap
Robot.txt

Module 5: OFF-PAGE OPTIMIZATION

Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Link Acquisition Techniques
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Infographics Submission

Module 6: SEO UPDATES AND ANALYSIS

Google Panda
Penguin
Humming Bird Algorithm
Google Penalties
SEO Tools For Website Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting

Module 7: LOCAL BUSINESS & GOOGLE MAPPING

Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews

Module 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Adwords Targeting And Placement
Adwords Bidding And Budgeting
Adwords Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies/li>
Search Network
Display Network
Shopping Ads
Video Ads
Universal App Ads
Tracking Script
Remarketing
Performance Monitoring
Reports

Module 10: SOCIAL MEDIA MARKETING (SMM)

Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Google Plus
Tools & Techniques
Google + Groups
Google Plus For Businesses
Social Media Brand Account Creation
Google+
Facebook
Twitter
Linkedin
Instagram
Pinterest
Structure of Post
Post Template Creation
Content Creation On Social Media Post
Right Hashtag for your Post
Analysis of Likes, Share, Comment, Followers, and Retweet
Increase Brand Awareness
Identify Target Audience and Convert Goal
Report Generation on Post Reach
Facebook Ads
Campaign Setup, Performance monitoring, Analysis, and Implementation
Right Target Audience Selection
Set on Facebook Pixel Tag
Set on Remarketing Tag
Weekly and Monthly Ads Report Generation

Module 11: GOOGLE WEB ANALYTICS

Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics

Module 12: WEBMASTER TOOLS

Adding site and verification
Setting Geo-target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Sitemaps
Robots.txt and Links Removal
HTML Suggestion

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Digital Marketing Course in Mylapore

Forerun Software Solutions offers professional training programmers in the online marketing field that helps you become an expert in just 45 days! This digital marketing course will guide you to plan, manage and execute digital marketing campaigns that generate leads and sales to your business. You will learn how to use the digital tools and techniques effectively to make a successful campaign.

Our digital marketing training institute will help you to become a successful digital marketer with in-demand skills. Our digital marketing course syllabus is designed by market-leading industry professionals. Forerun Software Solutions will prepare the students for the most in-demand digital marketing certificate exams like Google Ads, Facebook Blueprint, YouTube Advertising, Bing Ads accreditation, Google Analytics, and Twitter Marketing.

Trainer Profile of Digital Marketing Training Course in Mylapore

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

More than 5+ Years of Experience.
Trained more than 1000+ students in a year
Strong Theoretical & Practical Knowledge.
Certified Professionals with High Grade.
Well connected with Hiring HRs in multinational companies.
Well connected with Hiring HRs in multinational companies.
Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
Trainers have Experienced on multiple real-time projects in their Industries.

Frequently Asked Questions

Digital Marketing Course at Forerun Software Solutions is designed & conducted by Digital Marketing experts with 10+ experience in the Digital Marketing

The only institution in Chennai with the right blend of theory & practical sessions

In-depth Course coverage for 60+ Hours

More than 10,000+ students trust Forerun Software Solutions

Affordable fees keeping students and IT working professionals in mind

Course timings designed to suit working professionals and students

Interview tips and Corporate Training in Chennai

Resume building support

Real-time projects and case studies

Forerun Software Solutions has placements tie-ups with more than 600+ small, medium, and large scale companies and these companies have job openings for Digital Marketer, SEO Analysts, and other roles related to Digital Marketing
Forerun Software Solutions Academy has a Dedicated Placement Officer to support the students with Placement assistance
The Placement cell helps the students with various mock interviews and group discussions training session for them to face the interview with confidence

You can enroll for the Digital Marketing Course by contacting our Contact number +91 9840351492 or you can directly walk into our Institute